Technology can truly reverse the trend of low donor retention rates that so many nonprofits face.
NonProfitPRO has put together a very informative article on 7 technology-related methods to improve donor retention that every non-profit should start implementing now.
These methods include features currently offered by ThankTank:
- Data Contextualized Gift Acknowledgments
- Donor Segmentation
- A Second Ask Within 90 Days of a First-Time Donation
- Surveys
- Reading Level/Donor-Centricity Audit
- Engagement Level Tracking
- Generosity Level Tracking (Prospect Research)
To delve into each of these methods in more detail, read the full article at NonProfitPRO.
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