Technology can truly reverse the trend of low donor retention rates that so many nonprofits face.
NonProfitPRO has put together a very informative article on 7 technology-related methods to improve donor retention that every non-profit should start implementing now.
These methods include features currently offered by ThankTank:
- Data Contextualized Gift Acknowledgments
- Donor Segmentation
- A Second Ask Within 90 Days of a First-Time Donation
- Surveys
- Reading Level/Donor-Centricity Audit
- Engagement Level Tracking
- Generosity Level Tracking (Prospect Research)
To delve into each of these methods in more detail, read the full article at NonProfitPRO.
Latest Articles
Lifetime Value Starts With the Second Gift
Figuring out how to get your first-time supporters to make
Rock These Outstanding Nonprofit Donor Thank You Templates
Make interactions with donors extra impactful with these templates.
Secret Nonprofit Donor Thank You Advice: Always Add a Tip
Going the extra mile now can encourage continued donations later.
7 Methods to Improve Donor Retention With Fundraising Tech
Technology can truly reverse the trend of low donor retention