Going the extra mile now can encourage continued donations later.
People all over are spread thin right now. Now is the time to go the extra mile with your donors. Automated emails, generic thank you landing pages that aren’t related to the specific campaigns they contributed to, or generic receipts can make your donors feel chewed up and spit out.
Read this article from Bloomerang to learn more about how actively appreciating your donors, especially during times like these, can go a long way to making sure they donate again.
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