Developing lasting relationships with donors can ensure ongoing financial support.

ACT for Alexandria has written a powerful article advocating to how important long-term donor retention is for the success of any non-profit. According to the article, the value of a first time donor is simply incomparable to that of a repeat donor. Focusing on a one time donor may provide results in the short term, but cannot be successful or financially responsible forever. And so, turning your organization’s focus and resources towards ensuring repeat donors, as opposed to marketing to a wider and wider crowd of new donors, is critical to long-term success.

Read the entire article on ACT for Alexandria

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2021-03-31T14:21:28+00:00
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